SEO building how a business shows in search results brings sustainability, increases visibility, and, most important, draws potential customers that are searching for what your business has to offer. My understanding of a business’s competition and its target demographic helps me build a tailored SEO approach to support digital business growth.
Strategies require detailed keyword analysis specific to a webpage to find target audience searchers. I address areas within search engine optimization (such as website structure and user experience) and onsite content (such as site copy and article content) to make websites more relevant and useful to searchers. I tailor all strategies to clients’ business goals.
I maintain effectiveness of my strategies by measuring organic site traffic and goal completions in Google Analytics. I use gaps in organic traffic to inform where additional keyword targeting is needed to reach potential customers in Google Search Console.
Tools & Focus: Google Search Console • Google Analytics • Keyword Research • On-Page SEO • Website Optimization • Content Relevance • Organic Growth